Unlawful Election Campaigning
Motion Design

A video on unlawful campaigning strategies as part of the 2018 elections campaign in which Puffball produced over 20 animations in Urdu and other local languages. The campaign was designed to encourage electoral participation and highlight the importance of an informed and active citizenry. The campaign was unlike anything else that had been done before on elections in the Pakistani context. It was fresh, informative and persuasive, precisely because of the way dense, legal information was presented in an engaging, humorous, accessible way.

Produced at Puffball Studios