Facebook - We Think Digital
Motion Design

Facebook launched its new WeThinkDigital campaign with an aim to promote digital literacy and safety. The campaign focussed on three major social media platforms, Facebook, Whatsapp and Instagram. Our challenge was to take a difficult and dry subject matter - online bullying, privacy, and community guidelines - and create fresh, engaging, informative and relatable materials in Urdu.

Our animations, both motion graphics and hand-drawn, utilize local characters, quirks, and scenarios, 2D and 3D elements, to teach Pakistani users of all ages - especially the elderly - about privacy controls, ways to report, the dangers of misinformation and why we should all work towards creating a tolerant online spirit.

Produced at Puffball Studios